Web Read Friday – July 3rd

Here is this week’s top industry news:

Small Biz and Big Tech: How to Connect Local Merchants With Today’s Ad Technology

You can’t love what you don’t understand and the same holds true at every level of strategy – from local to global. We already know geo-targeted advertising campaigns equal success; it’s only a matter of jumping the hurdle of understanding before local businesses know it too.

Source: Street Fight Magazine

#SFSW15 VIDEO: 3 Companies That Are Rethinking Brick-and-Mortar Business

The web is not a just a place for offline business to wrangle consumers anymore. Increasingly, technology is changing the way we actually build businesses in the real world.

Source: Street Fight Magazine

How to Create Buyer Personas

Buyer personas give you insight into how to best engage with your various customer types. But before you start creating those personas, take time to do the research.

Source: MarketingProfs

Marie Anik Paradis

Marie Anik is our bilingual web and graphic designer. When she is not busy updating our logo or creating wireframes, she can be found walking her three dogs or contemplating her next shoe purchase. Originally from Quebec City, she has lived out of a backpack on four continents for over a decade before settling down in Victoria. With a fantastic eye for design, Marie Anik ensures the Beanstream brand aligns over all channels. You can thank her with a (vegetarian) poutine and a good bottle of Russian River Chardonnay.

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