Web Read Friday – August 28th

Here is the latest roundup of the news from the payment industry. Happy Friday!
Making the most (and making sense) of MasterPass
So what is MasterPass? Despite MasterCard’s ubiquity and its clear commitment to the initiative, what MasterPass is and isn’t, and what it can do for users, merchants and others is not as immediately obvious. Learn more about this feature. Source: blog.cellum.com/
INFOGRAPHIC: The Complex SMB Marketing Ecosystem
It is a tough time for SMB owners to compete against the big names out there. With so many third-party options that can help taking a local business to the next level, it is hard for the non-tech savvy business owner to make sense of it all. This infographic from Street Fight helps SMBs in identifying potential suppliers in the various digital marketing categories. Source: Street Fight Magazine
Facebook’s Ad Platform For SMBs Has Come a Long Way, But Still Has Room to Grow
More and more local businesses are turning to Facebook to launch hyperlocal ad campaigns, and for good reason: the company has greatly enhanced its SMB ad offerings in the past year. As a relatively young ad medium, though, Facebook hasn’t really mastered the game yet. Source: Street Fight Magazine

Marie Anik Paradis

Marie Anik is our bilingual web and graphic designer. When she is not busy updating our logo or creating wireframes, she can be found walking her three dogs or contemplating her next shoe purchase. Originally from Quebec City, she has lived out of a backpack on four continents for over a decade before settling down in Victoria. With a fantastic eye for design, Marie Anik ensures the Beanstream brand aligns over all channels. You can thank her with a (vegetarian) poutine and a good bottle of Russian River Chardonnay.

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