Web Read Friday – April 17th

Happy reading!

As Bill Gates promised, Microsoft will soon have its own Apple Pay alternative

Last month, it showed off a “tap to pay” feature baked into Windows 10 phones during a conference for Windows hardware makers in China, the WinHEC conference.

SMBs Put Their Money Where Success Is: Website

Small-business websites boost customer engagement, and a January 2015 study by Thrive Analytics found that US small and medium-sized businesses were seeing more success with the channel than any other. This was ahead of both social media and print yellow pages—and blew all other channels out of the water by 30 points or more.

US retailers fear they’ll miss EMV transition deadline

A US trade group is asking the payment-card industry to delay the October EMV transition plan that will leave the retail food stores and pharmacies it represents liable for fraudulent transactions if they are unable to meet the deadline.

6 Hyperlocal Platforms That Transform Social Media Into Data

The sheer volume of messages being posted across social networks like Twitter, Facebook, and Instagram can be overwhelming for marketers. With more than 350,000 tweets sent each minute—not to mention all the @mentions, @replies and #hashtags calling out businesses by name—many marketers are finding it virtually impossible to use social media in a truly productive way.

Marie Anik Paradis

Marie Anik is our bilingual web and graphic designer. When she is not busy updating our logo or creating wireframes, she can be found walking her three dogs or contemplating her next shoe purchase. Originally from Quebec City, she has lived out of a backpack on four continents for over a decade before settling down in Victoria. With a fantastic eye for design, Marie Anik ensures the Beanstream brand aligns over all channels. You can thank her with a (vegetarian) poutine and a good bottle of Russian River Chardonnay.

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