Breaking news: to succeed in the hyper-competitive e-commerce space, companies have to offer their customers a payment experience that’s fast, convenient, and easy to use!
Okay, so you might have already known that, but if your company works with a whole bunch of businesses that offer payments, it’s even more important to ensure a flawless payment experience. You need to prove that you’ve considered every question or complaint that might come up for them or their customers throughout the purchase process. If you can simplify the lives of your customers, and their end customers, you’re onto something. Success all starts with picking the right payment service provider.
Sounds simple enough, but with so many options available, how do you know which best payment service provider is best for your business? Here are a few features to look for.
Easy Sign Up Process
A convoluted sign up process is a good indicator that everything else will be complicated too, so look for payment service providers who make it quick and straightforward to get started. At Beanstream, we run sign ups online — which means your customers can skip the maze of long paper forms and get back to running their businesses.
Then, there’s banking integration. A lot of payment providers require users to sign up for a merchant account all over again, which means they lose valuable payment data. Instead, opt for payment service providers who have multiple relationships with Canadian and U.S. banks, so that your customers can use their existing account with your provider’s gateway. (Trust us, they’ll love you for it.)
When you’re asking business owners to sign up for your services, you want to keep that process as simple as possible. Your payment service provider should fit right in. After all, if your customers have already entered their contact information in one place, why should they have to type it all again when they’re applying to accept payments?
A solid onboarding API helps your customers set up their merchant account with as little hassle as possible, and avoids duplication by pre-populating fields you already have data for. The best options exist on your own site, so no one gets re-directed, and take on its look and feel for a streamlined sign up experience.
Options to Customize
Your clients have worked hard to establish their brands online, and offering them a payment page that they can customize to match is a great selling feature. Look for payment service providers who offer options that seamlessly blend in with a site’s overall branding. Business owners know that when a payment page has a completely different feel from the rest of their site it looks unprofessional, and may make customers think that they’ve accidentally navigated away. A payment interface should adapt to the look of both desktop and mobile sites to create a consistent end-user experience.
Beanstream offers customization for both integrated and hosted payments — so no matter which solution your customers decide to use, they can provide end users with a consistent brand experience.
A well-designed onboarding process is a sign of a great payment service provider. Features like easy sign up, onboarding APIs, and customization options help attract customers and get them organized to accept payments right away — music to any small business owner’s ears. Of course, onboarding is just the beginning. The next step is intuitive, supported daily transactions and reporting — starting with a user-friendly dashboard. But that’s another story, for another day.
Looking for a payment service provider who ticks off all these boxes? Get started with Beanstream today.
Photos: Shutterstock / Iconic Bestiary, Shutterstock / boykung, Shutterstock / Myvector