We recently wrote a guest blog post on conversion rates for Lemonstand, and eCommerce software platform with headquarters in Vancouver, BC. The post was such a hit that we wanted to give our readers an opportunity to read it. Here’s a sample:
Shopping cart abandonment continues to be a main concern across ecommerce sites. While an average of 70% of ecommerce carts are abandoned, the tools you choose to integrate at checkout can give you a leg up.
The decisions you make for your checkout have serious implications on your conversion rates and customer satisfaction. Simple adjustments within your payment offerings and payment form can drastically affect your conversion rates.
$159.6 billion – that’s how much PYMTS.com estimates that underperforming merchants will leave on the table in 2016. That is a huge loss, and optimizing your checkout can help.
Check out the complete post on Lemonstand’s blog! We dive deeper into the two types of optimizations on your payment form: payment offering optimization and payment form optimization.