It is January 19th, which means some of your best intended New Year’s resolutions may have already fallen by the wayside. Even though it’s not New Year’s Day, we want our readers to take a new resolution. A resolution to make payments a priority for your business.
Most businesses think about payments only when they sign-up, get paid, or receive a chargeback notification. We think 2017 is the year for this attitude to evolve, which is why you need to keep, really keep, these three payment resolutions in 2017.
1. Keep Your Business Protected
There are a million and one ways your business can get hit. From a simple chargeback all the way to fraudulent activity. If you process payments online, you immediately have more risk than those who process in-person payments, which is why you need to keep your business protected.
2. Continuously Optimize
Your checkout needs to be constantly fine tuned, ensuring your get the most bang for your buck.
Lucky for you, our PayForm is future-proof, meaning any optimization that we do automatically gets rolled out to you (without you having to update any code)!
You will also need to optimize your payment offerings. Apple Pay was recently introduced to the new Mac line up; can your shopping cart accept it?
Just make sure to not overcrowd your checkout. Test new payment types and drop ones that don’t offer your customers value.
3. Stay Updated on Payment Trends
Last but not least, businesses need to stay up-to-date on payment trends. New technologies can help keep your business protected and improve your conversion rate, but if you don’t know about them, you won’t be able to adapt and change.
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Can you commit to keeping our three payment resolutions? If so, share your commitment to your social network!